As Nite Watches were launching their new website and knew that capturing the finer details and hyper-real look and feel of their product range would be difficult if using traditional photography methods. Using entirely CGI, the main casing, strap and detailing on the watch face were consistently rendered across 200 variations of design, colour and finish. Both night and day views were required to show the self-powered GTLS illumination technology. Images are overlaid which meant the positioning had to be exact and the lighting had to seamlessly transform from day to night. CGI made this possible without complication or the need for any unnecessary post-production.
