‘Tiny Pop’

After the success of our previous campaign K’NEX ‘K-FORCE Build and Blast’, once again we deliver engaging animation that brings the K'NEX product's to life. This time for their flexible, colourful characters known as the KID K'NEX range for the younger budding builders aged 3+.

Kid K'NEX and children's television channel Tiny Pop come together to deliver a multi-platform campaign for both TV and web. Working with marketing and communications agency Oakwood Media Group. Our task was to create a series of fun, animated product videos for the campaign, each designed to bring the range to life and engage child and parent. Running for six weeks, this multi-platform strategic campaign will build awareness of the KID K'NEX range with both parents and children alike.