Bush Furniture were refreshing their range of commercial furniture products. The use of CGI was favoured over traditional photography to allow for complete flexibility and constancy. Our approach had to be of a photo-realistic quality which required intimate detailing to produce an exact life like resemblance to the real product. This particular range of furniture known as ‘Series C’ consisted of 64 different bundles all available in multiple wood finishes that resulted in the creation of 469 CG images. We worked with Bush right from the beginning, sketching and designing the interior room set as well as working out placement of furniture, camera angles, lighting and accompanying prop placement.
