The Panasonic Toughbook products are durable and engineered to withstand drops and spills, and to perform in the harshest environments. Our task involved generating both CG imagery and animation to best shows these features, something that proves difficult when using traditional photography and video. Working with the marketing and communications agency Proctor & Stevenson we produced promotional content that is used on the Panasonic business website and distributed across online media. This boosted product uplift and informed customers of the features and how it benefits their business needs.
