After a successful campaign producing images for their commercial furniture series, we have had the pleasure of working with Bush Furniture once again. This time around we focus our attention on their residential range of products.
Although we carried out a similar approach to our work on the previous project, this one was much larger than before with over 1,000 images required. These were created across four furniture collections of different styles, with their own supporting environment and accompanying props. Each product was shown in multiple wood finishes within both a studio and room-set environment, as well as in close-up detail.
CGI is the go-to solution for Bush Furniture as it is not always practical to build and photograph physical sets. This is because there are so many layout options, styles, colour and hardware choices. It became obvious that CGI is the most logical solution in terms of time, consistency and cost.
Visit the Chaos Group blog to read our featured article, as we give a detailed breakdown of this project. Also find out how V-Ray 5 for 3ds Max and Chaos Cloud’s features helped us create hundreds of images for Bush Furniture in very little time.
