Five reasons to use CGI in your next marketing campaign

Five reasons to use CGI in your next marketing campaign

One of the topics we often discuss with our clients is why we propose the use of CGI in marketing and advertising and the benefits it has over using traditional methods such as photography and film. We outline below our top five reasons for using CGI in your next campaign whilst offering an insight into … Read More

A storyteller’s guide to Virtual Reality

A storyteller’s guide to Virtual Reality

Are you thinking of starting a VR project? We have created a handy guide for you on what you should consider in order to create professional and viable immersive content. What types of VR are there available? In Virtual Reality the viewer can freely walk around and interact within a real-time environment with the help from motion controllers, … Read More

Nite Watches 4 Years on

Nite Watches 4 Years on

In 2012 we created Nite Watches entire product range using CGI for the launch of their brand new website. Each watch was rendered in various positions along with different face and strap combinations, all within a day and night setting to show the benefits of GTLS technology. Now 4 years on we once again assisted Nite Watches with the launch … Read More

VR for the minimalist and for the fully immersive

VR for the minimalist and for the fully immersive

Virtual Reality (VR) has been re-introduced once more and this time round it is here to stay thanks to recent technology developments. VR is revolutionising the way in which we interact with digital content and it has a wide variety of uses such as entertainment, design and training. In recent months there have been a … Read More

NVIDIA Quadro M5000 delivers balanced GPU rendering performance

NVIDIA Quadro M5000 delivers balanced GPU rendering performance

With the recent release of the Iray renderer for Autodesk 3ds Max and Maya, NVIDIA has also launched a new range of professional workstation GPUs including the Quadro M4000 and M5000. They all feature second generation Maxwell 2.0 architecture and replace the previous Quadro Kepler range. All Quadro GPUs within this range also support NVIDIA … Read More

NVIDIA launches Iray+ for 3ds Max

NVIDIA launches Iray+ for 3ds Max

NVIDIA Iray has long been part of CAD software such as Autodesk Maya and 3ds Max. Iray was introduced to sit alongside mental ray, the well-known rendering package that seamlessly integrates with supporting Autodesk products. With a large number of parameters, mental ray required a level of setup that some users may struggle to incorporate … Read More